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How to Use Autoresponders with Your Articles

by Judy Cullins

Now that you see that articles are the number one way to promote your business, think again about how people can get them even more efficiently.

Knowing that your targeted potential customers go to websites in their field, you’ll want your articles posted ready to show that you are the savvy expert in your topic. After you submit 30 or more, your articles will eventually put you in the top ten listings for search engines, as well as increase your own ezine subscribers from 10-25 per article submission.

Using autoresponders for each article submission allows automation to keep your word out in Cyberspace. People who visit the websites in your business topic as well as your own website who are looking for free information can get any article immediately by autoresponder. You don't have to do a thing. You sell while you sleep. Your signature box or bio included with each submission and the autoresponder number makes it easy for these targeted potential customers to buy.

While some websites accept your articles without an autoresponder number, most sites and opt-in ezines want an autoresponder number for each article you submit. Visit a few sites in your business category to see how they operate.

A non-techie, I delegate the article autoresponders know how to my assistant. Ask your webmaster or hosting company to assist you.

1. Check with your hosting company, such as Value Web, to see how many autoresponders they include in their price. Value Web limits theirs to 500 with an 80-character limitation for title/subject line, and 8,000 characters for body — around 1,200 words. As your business grows and you use autoresponders for many other marketing campaigns, you may want to get a hosting company that has unlimited autoresponders. In 2004, I changed to a new host for this reason.

I personally have over 170 articles on autoresponders as of March 2005. You can build from just a few to 20, then 30 or more to help promote your business or products.

2. Ask your webmaster to create autoresponder links for you.

My webmaster has created "Book Coaching Utilities" on my website that include these important things to include for each submission:

He taught this to my computer assistant, and now we can submit with autoresponders conveniently in the home office.

• Category
• Title
• Date
• Keywords
• Description
• Autoresponder Number
• Word Count
• Article Body

Even if this is new information, stay open-minded and ask for help from techie people. Autoresponders really make your business grow.

Copyright © 2005 Judy Cullins

Judy Cullins is a 20-year book and Internet marketing coach who works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. She is the author of 10 ebooks including Write Your eBook Fast and How to Market Your Business on the Internet; she offers free help through her website's 2 monthly ezines, The Book Coach Says... and Business Tip of the Month.
 

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