5 Pressing Deadlines That Keep You
From Writing an Article (and How ONE Article Can Meet Them
All!)
BY DINA GIOLITTO
You say you just don't have
time to write an article? Ah, the Internet marketer's greatest
challenge — you've committed yourself to too many projects
again. Here's a time-saving solution: Stop thinking of it as
an article. Instead, think of it as "creating multi-purpose
Web content."
Then, leverage the power of
that one little Web article to help you check off your to-do
list and get noticed in as many places as possible.
Read on for five real-life
online marketer deadlines that can ALL be filled in one day
using just ONE article!
Pressing Deadline 1. You
told a friend you'd contribute to her monthly newsletter or
blog.
Why make a guest appearance in
another marketer's newsletter or blog? Exposure, of course.
With leads streaming in from everywhere, who knows what new
contacts you might pick up from a friend that could mean
future business for you. That's a pretty good reason to get
going on that article for Thursday's release date.
Pressing Deadline 2. You're
overdue with another post for your blog.
You like your blog to be a
hearty bowl of informational soup - full of good things!
Trouble is, you're stuck for a new angle. Hey, here's an idea.
Take that same article you wrote for a friend and pop it into
your blog. Do the same people who read your online articles
also read your blog? Perhaps... but, more likely, not! If
you're in a pinch and could use a time-saver, why not put that
fresh content to work. Add the article, problem solved.
Pressing Deadline 3. You've
been asked to "showcase your expertise" in a special eBook.
How flattering, a fellow
marketer has asked you to deliver specialized attention to
their readers in the form of an e-book. What to fill this
e-book with? For starters, you can use that article you just
created. Got more articles? Package them up into an e-book
that will win instant favor with your new crop of readers!
They'll love getting free downloadable info delivered in this
exciting new format. And you'll love the new fans it brings.
Pressing Deadline 4. Your
online network is crying out for attention!
Getting weary of typing in the
same old answers to the same old questions on your network?
Let the article do the networking for you. Chances are,
there's a huge crop of potential business prospects in your
network who never even thought to read your online cache of
articles. Here's your chance to be heard. Copy and paste the
fresh article you just wrote into a new thread, and voila, you
can check off your networking duty as completed in record
time.
Pressing Deadline 5. It's
time to hit your subscriber list with another email offer.
Your readers have come to
expect a tasty nugget of new info with every promotion you
send out. If the idea well is running dry, just log into your
web article account, grab the most recent article and invent a
"freebie" or special promotion to match. Get a theme going
across all of your main avenues of online communication...
what a brilliant way to streamline your online marketing
plans!
Once you realize that "writing
that Web article" is the first step toward maximizing your
productivity, you'll put those articles FIRST priority instead
of last. Then, next time you need fresh content, you'll know
exactly where to look: your own arsenal of information-rich
articles.
Copyright © 2005 Dina
Giolitto
Dina Giolitto is a copywriting
consultant and ghostwriter with 10 years of experience writing
corporate print materials and Web content. Trust her with your
next eBook, article series or Web project, and make a lasting
impression on your audience of information-hungry prospects.
Visit
her site for more details.
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