4 Methods to Master the #1 Success
Secret of Infopreneuring (1 of 3)
BY STU McLAREN
PART 1 |
PART 3
If you don't have good fresh
content to use for new products, your momentum comes to a
crashing halt and so does your business.
So the question begs itself,
how do you consistently create new content?
Here are your four basic
options:
1. You can continually write
your own materials... and you should.
2. You can record your
thoughts and get them transcribed... and you should.
3. You can hire a ghostwriter
to write materials for you... and you should.
or
4. You can purchase the rights
to content that you can resell... and you should do this as
well.
Each option has its own
positives and negatives but in my opinion you should be doing
a little bit of each.
Let me explain...
1. You can continually
write your own materials
Writing you own original
content is important because you don't want to become
dependent on other people's thoughts. You want to train
yourself to consistently think original thoughts and then
capture them. People want fresh thinking. They don't want the
same old, same old.
Setting aside regular periods
to work on original content is a GREAT habit to form because
over a period of time you’ll have the necessary ingredients to
continually crank out new products for your market.
Just recently I started
gathering all of the content that we have developed over the
years. We had a MASSIVE advantage when it came to creating new
products because he has been diligently working on creating
new materials each and every year.
When you have raw content you
can always create new things from it. Being disciplined to
plan out time and record your thoughts is a FANTASTIC habit to
master and can instantly serve you today and well into the
future.
2. You can record your
thoughts and get them transcribed
This falls under the same
category of capturing your own original thoughts but it has
one major advantage... it's a lot easier to do.
Most people forget that the
transcripts are a valuable resource in product development.
Your audience will have all kinds of different learning
preferences. By providing the transcripts you are actually
doing your clients a great service and as a result the
transcripts instantly increase the value of your package.
If you enjoyed this article,
don't miss the next two articles in the series dealing with
the other 3 methods of creating content:
Part 2 - Hiring a
Ghostwriter, and
Part 3 - Purchasing the Rights of Content You Can Resell.
Stu McLaren is the publisher
of
MyIdeaGuy, which helps you make money with your ideas.
Visit the site and grab a special report: 11 Creative Methods
to Make More Money with Your Ideas in Less Time and with Less
Effort.
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