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Why Write Articles
to Promote Your Book?
by Judy Cullins
Reach 15,000 to 100,000 targeted buyers every week
Online. That's the best reason I know to write and submit how-to
articles to opt-in ezines and top websites. Get more book sales. Now,
that's real exposure! And it's totally targeted because these people
visit sites and subscribe to ezines who feature your topics of
expertise. Your coach now has over 105 articles circulating and these
have brought her over one-third her monthly income.
The second best reason is that promoting your book
through articles is free. You subscribe to ezines, then submit your
short Online articles to your online subscribers. All you do is write
and submit your article once a week to ezines and top websites. Your
coach's articles are now on 900 other people's websites with a URL link
back to her site. Think about those increased sales, mainly because they
are targeted.
The third best reason is that this promotion
method takes little time to accomplish, maybe nine hours a week. You
write a short article from 300-800 words, get it edited and send it off.
You can send to over 10 opt-in ezines at once with just one click.
That's exposure to over 15,000 potential customers. You may spend an
hour writing at first, but soon, you will produce a great article much
faster.
If you don't want to learn how to do this from a
good coach or teleclass, enroll an inexpensive assistant, and let her do
this promotion. Delegating this task has made your coach's time
promoting even less than nine hours. You can expand your business and
book sales so much more when you follow the coach's motto: "Do what you
do best and hire the rest."
More Reasons to Write and Submit Articles
4. Submitting articles is 7 times as effective as
advertising because when you submit many articles, you become known as
the savvy expert. Your potential buyers appreciate your free information
and will eventually trust you enough to buy from you.
Just the sheer numbers of these articles you
submit with your proper signature box at the bottom can bring 10-50 new
ezine subscribers each time. This free advertising box attracts people
to your website, where, if you have proper copywriting with marketing
pizzazz, you will sell many books or services.
Start writing a few articles, keep them until you
have ten to submit. As you submit them, write a new article once a week.
When you submit 20 or so, you will become a household name. Ezine
publishers and sites will publish them People who visit the site or read
the ezine will also ask you if it's OK they use your article. Of course
it is!
They will send your articles to their business
associates, who, if they produce an ezine or have a website, will also
publish your article. Talk about viral marketing! You can also write
short tip articles from 100-300 words. You coach now expands her market
to people who don't want a lot of information — just the facts, please.
Coach's Tip: Be sure to send a thank you each time
someone emails you saying they want to publish your article. After you
thank the, ask for permission to add their email to your ePublishers
email list. When you keep track of all supporters in an email list, they
become your 24/7 sales force. Your coach sends new articles and tips
each week to over 150 ePublishers she collected emails from. Now, that's
viral marketing at its best!
Entice your ePublishers to say "yes, ePub" in the
subject line back to you by offering the benefit that it's straight to
their email door and they will get the latest, up-to-the-minute
information on your topic.
5. You receive global attention when other
webmasters feature your articles because they will include a short bio,
articles description and keywords to help the search engines find you.
Your rank in the search engines will go way up like mine to be one of
the top ten websites in your field. .It's exciting to get a call from
China or other countries wanting your book or service. All of this means
more book sales, and you don't even have to leave your office. Your
coach is now number three in Google and 35 other search engines.
6. The more exposure your articles get, the more
you are perceived as the savvy expert, and when potential customers
visit your website, they are more likely to buy not just one book or
service, but several.
7. You can recycle your articles over and over to
get even more exposure and sales.. First, you can include your new
article or tip in your own ezine you send out to potential customers.
Tweak it a bit to submit to the opt-in ezines and top websites. Don't
resubmit within one year it unless you make pertinent revisions. You can
change the slant with another audience, or you can change the title,
shorten or lengthen it. You can take a small amount of information out
of one article and repackage it into a short tip. Ask your coach the
best way to write a tip.
8. Your articles could attract authors in your
field who need free material for their book. Debbie Allen, shameless
promoter herself, who wrote Confessions of Internet Promoters
took three of my how-to articles for her latest Internet marketing book.
Now in its 2nd printing my revised three articles will pull even more
interest. As she promotes her book, she promotes these articles. This
word of mouth buzz will bring even more new business.
9. Take advantage of your Online audience.
Remember, people go the net to get free information. If you give that
freely, they are more apt to become loyal customers. Remember also, that
because other website owners and ezine publishers don't have time to
only write their own articles, they are constantly looking for your
how-to articles. You can be published in hundreds of them!
Article writing and submitting is the best book
promotion effort so far. With over 105 circulating the net, my webmaster
makes them available by categories of Book Writing and
Self-publishing, eBooks, Online Promotion, Web
Marketing and Under 500 Words. People can just click and get
any one article by autoresponder, so they get exactly what they want.
Divide and conquer. Think of the different categories you can offer.
Make a list of them and get the word out!
Start writing short articles now, and see how
great Online exposure brings you what you want and need for your
business success.
Judy Cullins is the author of
Ten Non-techie Ways to Market Your Book Online. To receive The Book Coach Says... ezine free go to
http://www.bookcoaching.com/opt-in.shtml.
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