Top 10 Ways to Know your Book Concept Will
Sell — Before You Invest Time and Money
BY JUDY CULLINS
Make your book stand out from the
crowd! Test your book's significance, find your market before you write,
and treat your book as part of your business.
1. Test your book's significance
- fun, humor
- easy to read
- teach something interesting, new?
- original, unique info?
- potential to positively affect the
reader's life?
- create a deeper understanding of
life?
- give skills and info to help people?
How to's sell well
- do you already have an audience who
wants it?
You only need 2 significances to have a
book that will sell.
2. Find your market before you
write.
Who out there needs or wants your
information? Without knowing a preferred audience as your write, your
writing may be too general and not compel your audience to keep turning
pages. In my eBook Write eBooks or Other Books Fast, in ch. 3 -
"The Essential Hot Selling-Points," I discuss how to gauge which
audience is best for your book.
3. Know your best audience.
Remember the 100,000's online too.
Write your audience a letter on why you are writing the book and how it
will benefit them.
4. Keep your book short.
Most audiences want to learn something
fast and easily.
5. Unleash your passion for at least
2 years for one book.
Love your topic and don't quit.
6. Get some help with a book coach.
Try an introductory 1/2 hour book
coaching session for only $35.
7. Intend to have your book vision
manifest.
Know your book will be published, name
your outcomes — what you will hear, see, and feel now that it's done and
people are reading it.
8. Treat your book as part of your
business.
Make a plan — when to write, how much
to write each week, when you will finish, what your next step is
—approach a book coach professional.
9. Know you will eventually have to
spend some money to make your book a top seller.
If you work a full week, then see if
you can put 10 hours a week in on your book including its promotion.
10. Solve your audience's challenge
and you not only will sell a lot of books, you'll also have a 24/7 sales
person for your book.
When you write your book aimed at your
best audience, and spend enough time on it, you can produce a successful
"e" or print book.
Copyright © 2004 Judy Cullins
Judy Cullins is a 20-year book and
Internet marketing coach who works with small business people who want
to make a difference in people's lives, build their credibility and
clients, and make a consistent life-long income. She is the author of 10
ebooks including Write Your eBook Fast and How to Market
Your Business on the Internet; she offers free help through
her website's 2 monthly ezines, The Book Coach Says... and Business Tip of the Month.
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