Content and Articles to Improve Revenue
BY KEN DENNIS
It is important for all webmasters to
realize that if they wish to run an effective advertising campaign that
will pay off you must have targeted advertising and effective website
content.
Writing content is one thing, but using
it effectively on your website is an entirely different subject. If you
write an article, you want people to both read your article and view
your advertisements. Unfortunately, the more lengthy your article is,
the more difficult it is to display advertisements throughout the entire
advertising. In Google's AdSense program there are several skyscraper
advertising programs that provide excellent left or right aligned
advertisements. However, if your article is longer than the advertising
you are wasting valuable advertising space.
There are several ways to deal with
this. You can put multiple skyscraper advertisements on top of each other,
or you can break up the article into a series of articles, or provide a
link that will pass them to the second part of the article. Personally,
I believe that the latter of these solutions is better.
By stacking skyscraper advertisements on
top of each other you modify the framework or template of your
website guessing the average size of your article. The problem exists
when you have articles that are smaller; you don't want a big line of
advertising extending down beyond the fold (where you must scroll).
Having the advertising without website content to fill the area wouldn't
look very good.
Of course breaking up the articles into either smaller articles, or just breaking the article apart onto
multiple pages that requires the user to click to go to the next page
has multiple benefits. The primary benefit of this method is that you
are maximizing your advertising space, you are doubling the effective
advertising area of your webpage and getting the visitor to view more
ads. The other benefit is you keep your template looking clean and
constant.
Ideally, an article or content page
should be roughly 300 to 600 words. This will make the article
approximately the correct size for one page. By maximizing the amount of
pages and content on your website you can both improve the likelihood of
a Web surfer clicking on your advertisement and help to improve your
website standing in the search engines. Both by having a larger
website, and by expanding it on a regular basis. Finally, another good
reason for smaller articles is that they are far easier to write. It's
difficult to come up with huge reports on a daily basis, but it's quite
easy to come up with a short tutorial or explain a specific idea or
technology.
Ken Dennis is an Aerospace
Telecommunications Technician and amateur journalist. Check out
his website for more articles and content.
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