Top 7 Techniques for Generating Ezine Subscribers
BY ADAM DAVIS
Imagine you are sitting at home relaxing
reading a book and sipping on ice cold lemonade, your friend calls you
up to tell you about a new product on the market. You can’t help but get
excited because you know your subscribers will be interested!
After signing up for the
product's affiliate program you send a recommendation of that
product to your subscribers and instantly net yourself some
cash just by pressing the
SEND button! Not only that
but your customers actually say "Thanks for pointing me in the
right direction!" Does this sound like fun to you?
If it does then keep on
reading, as this is the Number 1 marketing strategy you need
to implement to be continuously successful online.
Start collecting email
addresses today.
Even if you don’t have a
website up and running I want you to call everyone you can
think of who would be interested in your niche and write down
their email addresses (this doesn’t mean calling up people in
the Yellow Pages and asking them, unless you enjoy having
people scream in your ear of course).
Below are my Top 7 Techniques
to boost your opt-in rate starting with the most obvious.
1. Place a "Subscribe to My
Newsletter" at the top, side and bottom of your webpage, even
your articles and copy should have a mention of your
newsletter in them somewhere. This may seem obvious but it is
surprising how many people have newsletters but only promote
them on their home page.
2. Fulty describe the benefits
to subscribing to the newsletter. Rarely do people sign up
without knowing what's in it for them. For example, you could
write "Subscribe to my free newsletter to learn all the latest
cutting edge secrets and techniques for building a castle out
of cards."
3. Give your visitors an
incentive to sign up, like a free ebook or a discount on
products. Nothing works better than an incentive. Give your
subscribers something free only after they have confirmed
their email addresses. Make sure your incentive is related to
your niche (there is no point giving someone a discount on
cars if you sell dog shampoo; there'll be a good chance they
just want the discounted cars, not your dog shampoo).
4. Place a Privacy Statement
next to the sign up box for security-conscious visitors who
come to your site. This reassures them of what you intend to
do with their contact details and will also show that you
respect your subscribers' privacy.
5. Use Viral Marketing
strategies to turn one subscriber into five. This is simple:
Give subscribers something for free (or a further discount on
a product or service) if they refer four of their friends who
may be interested in the newsletter as well. Suddenly you have
turned one subscriber into five!
"Why five?" you ask?
Well I have tested this and
have found that people often have more than one email address
and they (thinking they're so smart) type them in instead of
the friends' addresses you want. Trouble is the average person
only has one or two email addresses. So after they type in
their own, they are then forced to come up with real friends'
addresses for the last 2 o 3.
6. Co-Registration Partners
are a fantastic way to build a subscriber list! All you need
to do is search on Google for webpages that are thematically
similar to yours, email the owner and propose a
co-registration partnership. Basically, when someone uses your
subscription form, you add checkboxes underneath that ask if
they wish to sign up for your partners' newsletters as well.
Your partners do the same with their forms. Remember there is
no such thing as a competitor on the Web, just potential joint
venture partners!
7. Pay a Co-Registration
Service to generate subscribers for you in exchange for cash.
My personal recommendation is
Nitro List Builder; the only problem is the subscribers
aren't top quality and you have to be prepared to spend some
cash. There are ways of making this list warm up to you, but
I'll dive into that in a future article.
After implementing these
techniques I can guarantee you plenty more subscribers. I can
not stress to you how important building a list is for your
website. Have a great day!
Adam Davis is an Internet
marketer based in Australia, he has been selling online for 2
years. Only 17, he sold his successful e-commerce business to
focus on helping other people effectively market their
products and services on the Internet through
1st-For-Internet-Marketing.com.
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