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Wordpreneur News - Issue 041

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WORDPRENEUR NEWS
How to Make Money Writing!
http://www.wordpreneur.com


Issue 041 - November 15, 2004

This free ezine is sent only to opt-in subscribers. If you
wish to remove yourself from the list, please follow the
instructions at the bottom.


IN THIS ISSUE

* Coming Up Next

* PROMOTION
10 Tips on How to Write a Sales Letter

* TECHNIQUE
Top 10 Tools for Writing Humor

* THE JOB
Writing for Free: When & When Not to Do It!

* Resources

* Admin Stuff

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COMING UP NEXT
at http://www.wordpreneur.com

* 6 Ways to Leverage Technical Articles
* Need a Book Coach, Ghost Writer, or Editor? (Part 1)
* Tracking Your Articles Properly

...and more, way more!

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TELL YOUR FRIENDS, FAMILY & COLLEAGUES ABOUT WORDPRENEUR!
Forward a copy of this ezine or just go to our Tell-a-Friend
page at: http://www.wordpreneur.com/taf.html
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10 TIPS ON HOW TO WRITE A SALES LETTER
by Julie Kerr
Category: Promotion http://www.wordpreneur.com/promotion

The main reason why 95% of online businesses fail is
because of poor sales letters. Write your sales letter with
an Individual in mind; think as if you are writing
personally to them. People love to read good stories, tell
them stories that illustrate a point you are trying to
make.

1. Heading

Write attention grabbing & powerful heading. Remember you
have 15 seconds or less to capture your visitors attention
before they click away. Offer the best benefits or the
biggest promise to your visitors. Increase there curiosity
by showing them self-serving benefits. Your heading should
immediately create a desire in the reader to want to know
more.

* Read the rest of this article at:
http://www.wordpreneur.com/promotion/sales_ltr_tips.html


TOP 10 TOOLS FOR WRITING HUMOR
by David Leonhardt
Category: Motivation http://www.wordpreneur.com/technique

Ever want to write a funny book or a humor column? Or add
spice to your newsletter editor or webpage so that people
read beyond the typical drivel that sends otherwise eager-
to-spend customers into a boredom-induced coma?

Here are my top 10 favorite humor tools for you, along with
real live examples from my own humor column.

Threading a theme through the text

Are you into practical jokes? Try sewing a single thread of
bright red wool across Uncle Henry's new green golf shirt.
Or sew a thread through your text.

My Parenting Pumpkin Cheesecake Recipe is actually a
delicious recipe. But I assumed there is a little helper
around, and I threaded her through the text, making for
sort of a running gag.

OK, time to up-tempo the laughs. Mid-way through, I run a
second thread, renaming the cake with each mistake. The
thread within a thread multiplies the humor.

* Read the rest of this article at:
http://www.wordpreneur.com/technique/humor.html


WRITING FOR FREE: WHEN & WHEN NOT TO DO IT!
by Yuwanda Black
Category: Promotion http://www.wordpreneur.com/thejob

Right off the bat, I want to say that there is no right or
wrong answer to this topic. A lot depends on your end goal
- to get a job, garner publicity, build a portfolio, etc.
However, there comes a time when every writer should say no
to writing for free. Below are some issues that I've been
pondering about freelance writing.

Issue 1: Content for websites. Content is king on the
Internet and everyone wants something fresh and unique on a
regular basis. If you are promoting a product/service and
write articles to generate publicity, then by all means,
give the content away.

However, if what you are selling is your writing skill and
are not promoting anything, then don't give it away. You'd
be better off doing a direct mail campaign and spending
your time creating pieces for your portfolio - even if they
are only make-believe companies.

One could argue that the reason good writing is taken for
granted is so many give it away. I give a lot of content
away, but only within the framework of WIIFM (what's in it
for me).

* Read the rest of this article at:
http://www.wordpreneur.com/thejob/free.html

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RESOURCES

* EBOOK SECRETS EXPOSED
How to make _massive_ amounts of money in record time
with your own ebook... whether you wrote it or not!
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* INSTANT BOOK WRITING KIT
How to write, publish and market your own money-making
book (or ebook) online.
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* VIRAL WRITING SECRETS
Automate your writing like a virus!
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* WRITE FROM A SPARK!
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sparkers for you! Take this software for a free test
drive today. http://sketchco.com/cgi-bin/w/pl.pl?cbws


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