Repurposing Content
BY CATHY STUCKER
Today's phrase that pays is "repurposing
content." That means taking intellectual property you have created and
using it in another way. For example, turning a book into an audio
program, or excerpting parts of the book into articles.
Repurposing content can help
you reach a brand new audience with your ideas. One advantage
of transferring your existing information into new formats is
that you can meet the needs of people with different learning
styles. This can help you to reach a larger audience with your
message, as well as increasing your profits.
Here are some examples of how
you can reuse your content:
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Workshops can be recorded to
audio or video. They can be transcribed and turned into
articles, booklets and books. If the workshop includes a
PowerPoint presentation or other visuals, the presentation
can be made available on CD.
-
Books can be excerpted into
articles and booklets. Articles may be sold, or offered
freely to get more exposure for you and your products. Books
can be read to audio and sold on CD or as an online
download. Better yet, adapt the content into a new audio
program, not simply a reading of the book.
-
Articles and booklets can be
combined to create a book. Or put several articles together
in a PDF and offer it as an eBook.
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If you have a large collection
of articles, audio, etc., consider setting up a membership
website. Charge subscribers a fee to access existing and new
content.
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Modify content to appeal to a
new audience. Do you have products you created for insurance
sales people? Could they be modified to serve Realtors?
This barely scratches the
surface of the ways you can use and reuse your content for
promotion and profit. Use your imagination and creativity to
find new ideas.
Copyright © Cathy Stucker
Cathy Stucker helps authors,
entrepreneurs and professionals attract customers and make
themselves famous. To learn more about writing and publishing
and get free marketing tips, visit her website,
Idea Lady.
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