Need a Book Coach, Ghost Writer, or Editor?
(Part 1)
BY JUDY CULLINS
If you either want to write a book to help others create a better life
and boost business or you already have your book nearly finished, you may
need book coaching to answer all of your questions "What step to take next?"
Many writers think that all they need is a good editor and their book will
be ready for publishing and promoting.
Maybe you think you don't have enough time to write it yourself. You may
want a ghost writer to finish the research and get it out.
But you need to start by consulting with a book coach who knows your book
category, who your market is, and where to find them. Your book coach also
knows what makes up a saleable title and can help guide you to write a great
seller by knowing your thesis, your audience, your "tell and sell," and the
correct introduction. When you incorporate these essential "hot-selling"
points before you write many chapters, you will then write a compelling,
organized, easy-to read page turner.
Don't hire a ghost writer before you know exactly what you need to write,
publish, and promote a great-selling book.
Maybe you have a lot of your book done. You wrote your story, but did you
write it for your audience or yourself? Many professionals and business
people know their topic well, but may not know the rules for writing a
saleable book. Too many "I's" and linking verbs like "is" and was" slow
readers down and bore them because of the lack of action. They put your
potential great book down and don't recommend it to friends or associates.
You already know that word-of-mouth works, yet takes a few years to
really get up steam. Many authors quit too soon because they don't know how
or don't want to promote their book. An experienced book coach can give you
the real picture before you put time and money into your book. She can also
make you aware of easy marketing and promotion that takes only a few hours a
week at home or in the office.
Maybe, you just want to get your book done. An editor can fix your
grammar and even your disorganization, but can an editor help you get your
book published, and know which way is the best for you?
Think about what you want — a saleable book whose audience will flock to
it because it totally helps answer their questions or solves their
challenge. Editors are not trained to think about the benefits your book
will give their audience. They don't know how to market as you write. Check
with your book coach who will point out your brilliance and show you your
benefits and features. Because only benefits sell, and most authors think
features such as charts, tips, interview, pictures, or quotes.
When you don't know why your audience should buy your book and you can't
tell them in a few sentences either in print or in person, they will back
away and keep their wallet or credit card inside their pockets or purse.
Hire your editor after you contact a book coach. When your chapters do
not have a consistent format with questions posed as headings and answers
following in the copy below, a line editor cannot make your work sell just
by changing a few sentences. Even a developmental editor needs format to
help make your book the best it can be.
Think of your book as a lifetime profit
center. Invest in the service that gives you what you need to sell well.
[
PART TWO ]
Judy Cullins is a 20-year book and
Internet marketing coach who works with small business people who want
to make a difference in people's lives, build their credibility and
clients, and make a consistent life-long income. She is the author of 10
ebooks including Write Your eBook Fast and How to Market Your Business on the
Internet; she offers free help through
her website's 2 monthly ezines, The Book Coach Says... and Business Tip of the Month.
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