8 Advantages to Writing a Book as an
Entrepreneur
BY DENISE HAMILTON
As an aspiring or an established
entrepreneur, you are an expert in something, but does the rest of the
world know? You have a wealth of information, experience and knowledge
that you can package into a book that will benefit others. This truly is
the information age and people want to know what you know.
1. A book will give you unbelievable
credibility which increases the respect you will receive from customers
and business associates. Wouldn’t you be more likely to purchase widgets
from the business person who wrote the book on widgets? New customers
are more likely to take advice from, or purchase the services/products
from, an established author. Many consultants increase the levels of
their business simply by writing a book on their area of expertise.
2. The typical business person might
run into roadblocks when seeking media recognition and publicity for
their product or service because the media tend to see this kind of
exposure as advertising. However, books receive exposure in the form of
reviews or features all the time. Books make great print stories and
authors make great featured guests on radio and television shows. Sure
beats pulling together an advertising budget.
3. Writing a book gives you instant
expert status. If you wrote the book, you are now seen as the authority
on that subject by others. And you are! You will have now proven that
you know what you’re talking about. You will show, in writing, that you
know your business area inside and out.
4. Most entrepreneurs love to hear that
publishing a book can easily lead to increased fees. People will pay
more to work with an established expert then someone who seems less
established in a business. Your book has just given you instant added
credentials. It would be nice to add “author of…” behind your name,
wouldn’t it?
5. If you are not already a consultant,
a book along with your proven expert status could bring you new
consulting opportunities where you can bill for your time to educate,
speak to and work with other companies and individuals helping them
succeed through what you know.
6. If you have a service business or
you are selling products already, a book will allow you to add a product
to your existing business. Expanding your line is never a bad thing and
will open up all kinds of doors in your marketing plan.
7. If you aren’t already on the
Internet (and you should be, but that’s another article), you can add
online marketing to your marketing plan with your book. There are loads
of places to sell your book online and having an information product to
offer will give you a second stream of revenue with huge potential.
8. Expanding your marketing
opportunities and focusing on opportunities for residual income is what
you should be focusing on as an entrepreneur. Quit trading your hours
for dollars and start working smarter.
Your own book will be a complement and
a supplement to your current business. It will also mean an additional
source of revenue added to your bottom line. I’d be willing to bet that
you’ve thought of writing a book at some point in your career. Almost
every single person has. Use your passion. Take your knowledge, package
it and sell it. People are willing to pay for what you already know.
Copyright © 2004 Denise Hamilton
Denise Hamilton is VP Sales for
Ink Tree Ltd., which provides authors and publishers with innovative
opportunities to maximize success. If there is a book inside you –
profit from it. Learn everything you need to guide you from Idea to
Book… to Success – the fast, easy, simple way. Publish your own book
with one-on-one expert help from publishing professionals who have
created numerous bestsellers and sold hundreds of thousands of books.
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