7 Ways a Copywriter Can Help Your Business
Succeed
BY MICHELE PARIZA WACEK
EDITOR'S NOTE: Here are some excellent
selling points to help you promote your copywriting services.
Think you can’t afford to hire a
copywriter? Think again. Here are seven ways a copywriter can contribute
to the success of your business.
#1 – Save you time.
Chances are, you have more than enough
things to fill your day with other than writing brochure copy or
freshening your Web site or getting that pesky newsletter article off
your desk. When you hire a professional copywriter, not only are you
getting one more thing off your to-do list, but also it will probably
get done faster than you could do it.
#2 – Find the right words.
What’s the purpose of copywriting? To
sell your business, your image, your products or your services. Obvious,
right? But what’s key here is “sell.” The words chosen to represent your
business, your image, your products or your services need to be doing
their job – selling what you need sold. That’s where a copywriter shines
(the great ones anyway). Making sure those words are out there selling
to your target audience.
#3 – Cut through the chaos.
Every day, Americans are hit with over
3,000 attempts to snag their attention. The right words can help your
message stand out and be noticed rather than getting overlooked.
#4 – Provide the foundation of your marketing.
The right words can work hand-in-hand
with your sales force. Words will soften your target audience, giving
your salespeople an edge when they deliver their pitch. A piece of
literature or ad can reach hundreds, thousands or even millions of
people, and if crafted right, can have them calling your sales force
rather than the other way around (wouldn’t that be nice?).
#5 – Keep you in control.
When you supply your sales force or
employees with already written pitches, sales letters and high-quality
literature, you stay in control of your message because they’re using
words you’ve already approved rather than coming up with their own
message.
#6 – Make you look good.
Well-written copy combined with
eye-catching graphics will add a level of professionalism and elevate
your business’s image to a higher level.
#7 – Help you be objective.
Many business people are too close to
their business, so it’s difficult for them to see not just faults but
also strengths. Copywriters can come in and be objective, really seeing
how best to sell the business, the image, the products or services. Then
they can craft the right message for maximum results.
Copywriting can be a powerful tool in
your marketing arsenal. Make sure the words chosen to represent your
company are as compelling and as effective as possible.
Michele Pariza Wacek owns
Creative Concepts and Copywriting, a writing, marketing and
creativity agency. She offers two free e-newsletters that help
subscribers combine their creativity with hard-hitting marketing and
copywriting principles to become more successful at attracting new
clients, selling products and services and boosting business.
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