Creating a Book Poster
BY LAURA HICKEY
Posters can be a great and
inexpensive way to promote your book. But don't rush right out
until you know the key items to include on your poster.
The Title and Author's name
Make sure to have a bigger
font than the rest of your poster to bring attention to the
title and author of the book. This may be the only aspect of
the poster they remember.
ISBN, Where to Purchase, Price, Pages
and Cover
Be up front with where
customers can purchase your book. Including the ISBN number
can also help with searching for your book on line. Many times
a customer will look for the price and become annoyed at
having to search for it and how many pages the book contains.
When having your book cover on your poster, you want it to be
as clear and sharp as possible.
The Facts
Be straightforward on what
your book is about. Mystery may entice a reader, but clear
facts are more likely to progress to a sale if your content is
what the customer is looking for.
Reviews
It's a good idea to show
blurbs of your favorable book reviews both customer and
editorial.
Optional Items
A photo of yourself -
Sometimes customers feel better buying with a face in mind,
but this sometimes can backfire.
Table of Contents -
This part may become very long on your posters so perhaps a
partial view of the TOC would be best.
Contact/Homepage - Your
customers may have questions, please keep in mind that this
could lead to spam. Directing others to your homepage would be
a better option. Treat your email as if it were your phone
number.
Don't forget to make sure your
poster is printed on good quality paper with rich ink. Good
luck!
Laura Hickey is an up and
coming author. Her works include
Mysterious Chills and Thrills for Kids and a co-writer
position for the TV pilot, Officially Lush. You can
read more free articles by Ms. Hickey on her
website.
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