Blogging Can Improve Your Search
Engine Ranking
BY GRAHAM
JONES
Search engines are after one
thing – providing their users with the most relevant and up to
date information to match the search term that was used.
Search engine results are no good to users when the
information doesn't relate to the search term. Nor are the
results any good if they are old. People expect the most up to
date, fresh information that is relevant to them.
That's why search engines love
sites which are highly focused on a specific subject and which
have regularly updated content. If you add material to your
web site every day, you will get noticed by the search
engines. If the information you add to your website is
directly centered on the precise focus of your site, all the
better as far as the search engines are concerned.
That's why blogging can
improve your search engine ranking. Blogging allows you to add
content quickly and easily to your web site. However, you need
to ensure two things:
-
The blog must be hosted at your
domain – not at blogspot.com, or any of the other blogging
hosts.
-
The blog must contain relevant
content and links which are well within the focus of your
site.
A blog which is an online
journal won't help your site's search engine ranking because
the content isn't that relevant to the focus of your site. An
online journal style of blog is unlikely to have keywords in
the entries.
What this means is that your
blog needs to contain hints, tips and short articles. It can
contain summaries of articles which are carried in full on
other pages. In short, your blog needs real, valuable content.
If you add real content to
your blog pages, at the very least a couple of times a week,
you will notice your blog gaining interest by the search
engines. You will also see that your blog becomes a much more
important 'entry point' for people who visit your web site.
That's an indication that your blog page is gaining ground in
the search engine rankings. And that will be due to its
regular updating.
Graham Jones is a psychologist
who has specialized in the way we use the Internet. He is an
author of 27 books and thousands of articles. He runs
Infoselling where you can get a free report on how to
sell your own information products, eBooks, reports and
articles online.
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