Unedited Guest Article by Althea Marie Tan
Everyday, we are just deluged by copies of all kind. Often we are not conscious of it, but I guess in our little ways we subconsciously filter what copies work and what doesn’t. Personally, the ultimate test of whether a copy (as in advertising in print, radio, television or online) succeeds is if I ultimately decide to buy a product, try a service, or even pique my interest that I end up inquiring about something.
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Popularity: 80%
Unedited Guest Article by Althea Marie Tan
Most online instructions on how to write effective copy for the Web revolve around details and tips regarding key words, page titles, META descriptions, and other similarly technical things. These materials will tell you, for instance, to mind your page title or soak up your copy with key words, all in an effort to jack up the chances of your site landing on the top results of search engines. These pointers, of course, are grounded on the assumption that people who go online to perform searches on engines hardly have any time to spare to click where the links go. They think that people are so pressed for time that they just look at the list of results and pick the links that appear to suit their inquiry best.
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Popularity: 21%
Unedited Guest Article by Althea Marie Tan
I did not believe Shakespeare when he said that brevity is the soul of wit. It is, I believed, simply not my style. Going forward, though, reading extensively on a wide variety of work changed my mind. The challenge for a writer, whatever material it is that you’re doing, is to make it clear, concise, and readable. After all, the purpose of writing is to express. The simpler the language, the more people who can understand and hopefully appreciate what you write. The wider your audience, the more effective your writing becomes.
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Popularity: 16%
Lots of tips out there on how to write good headlines. Too much, actually. Those who don’t need them don’t read them. And too much info confuses more than helps those who do need the assist.. If you’re in the “needs help” camp, toss everything else out. Just remember Lynn’s three, and you’re good to go! — EES
Unedited Guest Article by Lynn Baldwin-Rhoades
Why shed blood, sweat and tears over the few measly words it takes to write a headline? Here’s why. On average, eight out of ten people will read your headline. Only two out of ten will continue reading. So, the more people you lure in with a gangbuster headline, the more people keep reading:
- A blog post that that drives traffic and profit your website
- A product brochure that seals the deal on the sale
- A landing page that gets people clicking through your site
- An email subject line that spurs interest in your business
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Popularity: 19%
Hmm. Copywriting food for thought. — EES
Unedited Guest Article by Leanne Hoagland-Smith
The words that you think and speak have a direct connection to your sales skills and subsequent sales results. This revelation has been revealed through many sources including emotional intelligence to the book buy*ology by Lindstrom. Consider using these words as a sales professional in your ongoing efforts to expand your business network and increase sales.
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Popularity: 12%
Unedited Guest Article by Karon Thackston
I shake my head every time I read one of these blanket statements. I’m amazed at how so many people still think that one size of copy still fits everyone. It’s just not true.
Here’s an example. A while back, I read, “Prospects hate being bombarded by text-heavy pages, especially on a home/landing page.” This is coming from Internet Marketing Report in relation to business-to-business (B2B) websites. I’m sorry, but I completely disagree.
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Popularity: 10%
Unedited Guest Article by Steven Wagenheim
A lot of people who want to become copywriters ask me the same question… “How do I get started? Where do I begin?” It is kind of daunting when you’re first starting out. You look at all these high priced copywriters and wonder how they got to where they are. Well, this article isn’t going to launch you into the big time right away, but it is going to give you a solid plan to follow in order to have any chance at all of making it to the top.
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Popularity: 6%
Unedited Guest Article by Ray L. Edwards
If there’s one thing that bugs me about the copywriting market is the lack of a standard measurement that copywriters need to meet in order to call themselves copywriters. Maybe it’s the scientific part of me that says you should be able to measure just about anything. Or maybe it’s just the onslaught of new “copywriters” I’ve seen online who I honestly don’t think deserve that title. Think about any other profession, even real estate, you need to take license exams or complete some course that allows you to attach a title to your name. But for copywriting, you can take that name at will.
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Popularity: 6%
Unedited Guest Article by Mark A. Abrahams
Copywriting is a term that is sometimes confused and not understood. Copywriting without a technical or dictionary definition allows for one to understand that it is simply written content. Copywriting could be a newsletter, article, book or other written content.
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Popularity: 5%
Unedited Guest Article by Anthony M. Hall
1. Perfect grammar ain’t gonna help you.
To say it simply you want to write ad copy to mimic how people speak. Now a few people out there are not exactly forgiving about this loss of grammar. They like to pick apart the prepositions, adjectives, pronouns and will let you know if you are not conforming to the rules of grammar.
My advice: Fogetaboutem
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Popularity: 5%
