Archive for the ‘Promotion & Advertising’ Category
Monday, April 28th, 2008 |
Pretty busy writing something (you’ll hear about it soon!), so I’m still tapping vintage Wordpreneur content. Good thing I’ve assembled a decent collection through the years, with many pieces ageless. Like this one from Yanik, for instance, which manages to pack more than what you’d expect from such a relatively short article. — EES
By Yanik Silver
Advertising is expensive. And it costs you the same amount of money to run an ad (or mail a letter) that brings in 2 customers as one that drives in 20 customers. So that difference is in your ad (or letter).
Let’s say you’ve come up with what you think is a good ad (powerful headline, good offer, sizzling copy, etc.), now you’re ready to test.
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Posted in Promotion & Advertising | No Comments »
Friday, April 25th, 2008 |
Good vintage Wordpreneur article that ranks #1 on my “good article with a misleading title” list. The fact that I’ve filed this under the Self-Publishing and Promotion & Advertising categories should be a clue. — EES
By Judy Cullins
If you are not a successful author yet, incorporate the following 10 secrets:
1. Treat your book as a business.
You spend many hours creating a masterpiece to help your audience. It follows then, you need to set up a regular time schedule to market and promote it.
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Like this post? Maybe you'd like to buy me a cuppa joe! It'll help keep me awake to write more, of course. Thanks!Popularity: 20% [?]
Posted in Promotion & Advertising, Self-Publishing | 1 Comment »
Wednesday, April 9th, 2008 |
By Dirk Dupon, you can probably find this for sale elsewhere, but here just scroll down to the link and download it. And what am I asking in return? Nothing. Enjoy and learn from it with my compliments!
(Of course, any linkbacks, referrals, “buy me a beer” donations or just general good karma sent my direction would be gladly accepted!)
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Like this post? Maybe you'd like to buy me a cuppa joe! It'll help keep me awake to write more, of course. Thanks!Popularity: 35% [?]
Posted in Library, Promotion & Advertising, eBook Publishing | 4 Comments »
Thursday, April 3rd, 2008 |
You’ve got a main sales site, pushing your ebook, infoproduct, or whatever it is you’re selling. Maybe not even just a single product, but a number of related products/services (because, if they’re not related, what are you thinking?).
You no doubt want to drive traffic to your sales site. Lots of ways to do that, of course. Here’s one relatively free/low-cost strategy, however, that you may have overlooked:
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Like this post? Maybe you'd like to buy me a cuppa joe! It'll help keep me awake to write more, of course. Thanks!Popularity: 29% [?]
Posted in Blogging, Online Publishing, Promotion & Advertising | No Comments »
Tuesday, March 11th, 2008 |
Sorry, but it’s been quiet around here of late. I’m in the middle of a big project (a number of them, actually), and I am far from the poster child for multitasking. So, as I pound away at my TO DO list so I can get back to writing new content, I’ve decided to reprint vintage Wordpreneur posts that I’ve found particularly helpful. I think you will too. TIP: Points #4 and #5 are really good suggestions; I did both for GolfIncome: eBay. — EES
Article by Judy Cullins
Why write an ebook?
You want ongoing, lifelong multiple streams of income. You want to raise your credibility and trust ratings with clients or customers. You want to get your message out so the world can be a better place.
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Like this post? Maybe you'd like to buy me a cuppa joe! It'll help keep me awake to write more, of course. Thanks!Popularity: 32% [?]
Posted in Business, Promotion & Advertising, Self-Publishing, eBook Publishing | No Comments »
Thursday, March 6th, 2008 |
Lots of information being bandied about on how to improve your site’s or blog’s rankings on the search engines… on Google in particular. People write tips about it and discuss the subject at length on forums; heck, there’s no shortage of commercial products and services built around that specific topic.
Interesting. Even more interesting is that one of the clearest and most helpful “guides” on the subject is free, direct from the horse’s mouth! And not even all that long, in case you’re wondering.
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Like this post? Maybe you'd like to buy me a cuppa joe! It'll help keep me awake to write more, of course. Thanks!Popularity: 31% [?]
Posted in Ideas, Online Publishing, Promotion & Advertising | No Comments »
Monday, March 3rd, 2008 |
Maybe someone can explain to me what’s so difficult about selecting an SEO service (as in, find someone to pay to optimize your site for search engine rankings).
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Like this post? Maybe you'd like to buy me a cuppa joe! It'll help keep me awake to write more, of course. Thanks!Popularity: 28% [?]
Posted in Business, Promotion & Advertising | No Comments »
Tuesday, February 26th, 2008 |
When I say no cost, I mean it. Nothing. Nada. Out of pocket = $0.
What do you likely have tons of? Skill, talent, creativity, time, energy, perseverance… yup, that’s all you’ll really need to make these work.
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Like this post? Maybe you'd like to buy me a cuppa joe! It'll help keep me awake to write more, of course. Thanks!Popularity: 38% [?]
Posted in Promotion & Advertising | 1 Comment »
Monday, February 25th, 2008 |
I am by no means a general SEO expert, let alone one with specialized Google knowledge and skills. Which means I have a tendency to read anything and everything easily digestible written by others on the subject.
So, after seeing enough of these Google SEO tips and articles, you really can’t help but notice commonalities. I originally was thinking of calling these commonalities something like “good bet SEO techniques,” but frankly, I have no idea whether they work or not — we just see them mentioned frequently enough to make us pause and consider. (You’ve got to admit, though, with some of them, I can’t possibly be wrong.)
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Like this post? Maybe you'd like to buy me a cuppa joe! It'll help keep me awake to write more, of course. Thanks!Popularity: 36% [?]
Posted in Online Publishing, Promotion & Advertising | 1 Comment »
Thursday, February 21st, 2008 |
Subscription lists are undeniably very powerful promotional and marketing tools. Vital, really. But you knew that.
What you may not have known, though, is that the top 3 techniques for generating and building those lists are very, well, basic. Simple really. And yet oh so effective.
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Like this post? Maybe you'd like to buy me a cuppa joe! It'll help keep me awake to write more, of course. Thanks!Popularity: 36% [?]
Posted in Promotion & Advertising | 2 Comments »
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