How to Make Money Writing!
Check out this report by 24/7 Wall St. (a financial news and information blog for investors). They put an actual dollar $$$ figure to what a blog is worth, which is tough considering that these babies are all privately-held.
But they calc’d it up, and here’s 24/7’s list.
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PREVIOUSLY: Who’s Running the Show?
Test #3: How Many Other Affiliates are There?
Assuming the affiliate program you’re interested isn’t brand spanking new, then it should have a track record. And if it does, I wouldn’t be interested as much in total sales but in how many different affiliates there are actually promoting the program.
Sales figures you really can’t verify — practically-speaking the merchant can pretty much give you any number it pulls out of a hat.
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IDEA: Publish a blog or site of product reviews specific to a “niche” special interest audience.
I know, I know, there’s nothing groundbreaking or fresh about this idea. But my sense is that the typical consumer online can’t get enough of good feedback from real world users reviewing the exact product the consumer’s interested in.
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IDEA: Site Devoted to Unusual Theme “Hacking”
Hacking or being a hacker isn’t really a bad thing, regardless of what the geniuses in the movie industry and general media have mucked it up to be. But still, over the years, hacking has come to mean many different things (usually black hat); for our purposes, however, we’re sticking with its original, pure definition — hacking is figuring out new and ingenious ways to use something.
And not just computers. Anything.
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PREVIOUSLY: Intro - Make a Purchase
Test #2: Who’s Running the Show? (Network vs. In-House)
Some programs are run independently, in-house so to speak, by their owners. This simply means they’re in charge of and responsible for everything: providing you with support/services; tracking your transactions; paying you, etc. There’s no shortage of examples of these independent in-house programs.
Many others join and rely on an affiliate network — a service they pay to manage all that good stuff — while the merchants themselves focus on, well, running their businesses (presumably what they know how to do instead of futzing around in unfamiliar territory). Three well known networks are Commission Junction, LinkShare and Shareasale.
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Now that we know there is a dirt cheap, automated in-house solution for processing payments and delivering your downloadable ebook to customers (see yesterday’s post), this then begs the question: Why bother with an external third-party service like PayLoadz, ClickBank, E-Junkie, CafePress, Lulu and the others I know are out there but I’m getting too old to remember?
A couple of reasons jump to mind immediately.
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One of your fellow wordpreneurs Akemi Gaines, publisher of the Yes to Me site, recently asked me: “Do you recommend any ebook delivery company? I currently use PayLoadz because I saw some recommendations for them, but I’m not quite happy with their customer service.”
Thanks for asking, and I’m sure many readers are thankful as well since, without a doubt, year in year out this “How do I handle online payments and automated delivery of ebooks I sell” question in its various guises is the most frequently asked by ebook wordpreneurs.
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The online business system of promoting external products and services as an affiliate to help monetize our blogs and sites has been around for a while… over a decade, actually. Considering the relative maturity of a business model where advertisers and companies pay third party publishers (us) for traffic, referrals and sales, should we still bother, then, to test the legitimacy of an affiliate program before devoting resources to promoting it on our blogs/sites?
You betcha.
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You’re thinking about starting a blog as an online publishing business venture. But what if, instead of “blog” you publish a “newsletter” — but using blog tech? Well, why the heck not? Although the tech may have changed just a tad, the model for developing good content is essentially and pretty much the same. Go quickly through this article/overview Wordpreneur first ran a while back, plug in blog whenever you see newsletter, and you’ll see. — EES
Article by Alwyn Botha
The main task of a newsletter publisher is to select and package quality content of direct, practical relevance to its specific readership audience.
This might sound quick and easy, but it is not.
Publishing a quality newsletter is more than just cutting and pasting quality content into your newsletter. A quality newsletter is more than just the sum of its parts. The more the different sections in a newsletter support each other, the more benefits subscribers can get from it.
A quality newsletter makes sense out of the Internet chaos. A good newsletter editor understands the Internet big picture and is able to pick out relevant information which is packaged into one newsletter issue in a way that makes sense for its readers.
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Lots of information being bandied about on how to improve your site’s or blog’s rankings on the search engines… on Google in particular. People write tips about it and discuss the subject at length on forums; heck, there’s no shortage of commercial products and services built around that specific topic.
Interesting. Even more interesting is that one of the clearest and most helpful “guides” on the subject is free, direct from the horse’s mouth! And not even all that long, in case you’re wondering.
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