Archive for the ‘Business’ Category
Wednesday, April 23rd, 2008 |
I collect websites.
Actually, I don’t, but considering how practically inexpensive a dot-com domain name costs nowadays and budget website hosting being so gosh-darned cheap, it’s no wonder that whenever folks look at my “portfolio” of Web properties, they think that’s what I do: collect websites.
Nope. If there’s anything I could be accused of “collecting,” it’d be dot-com domains. When a good name comes to me and it’s available, off I go to GoDaddy and register it… even if I don’t need it now, or maybe ever.
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Posted in Blogging, Business, Online Publishing | 1 Comment »
Sunday, April 6th, 2008 |
I was chatting with a pal who happens to be an editor (lots of those in the DC area) who was thinking of starting his own site providing information on vintage cars, his reason for living (outside of his wife, kids, and 9-to-5 of course).
I pointed him to The Editor’s Introductory Guide to Blogging Profits, an easy, cheap and potentially lucrative way to get him started and going, I thought. Strangely enough, it intimidated him. “Seems like hard work,” he said.
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Posted in Blogging, Business, Markets, Jobs & Opportunities, Online Publishing, Self-Publishing, WordPress | 3 Comments »
Tuesday, April 1st, 2008 |
PREVIOUSLY: How Many Other Affiliates are There?
Test #4: Where are They Going?
So, where’s your aff traffic ending up?
By this I mean the merchant’s destination page or site. Where does the traffic you send go? Does the landing site or page do a good job of selling whatever it is it’s selling?
If the merchant can’t sell, you’re not going to make any commissions.
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Posted in Business | No Comments »
Thursday, March 27th, 2008 |
Check out this report by 24/7 Wall St. (a financial news and information blog for investors). They put an actual dollar $$$ figure to what a blog is worth, which is tough considering that these babies are all privately-held.
But they calc’d it up, and here’s 24/7’s list.
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Posted in Blogging, Business, Online Publishing | 2 Comments »
Wednesday, March 26th, 2008 |
PREVIOUSLY: Who’s Running the Show?
Test #3: How Many Other Affiliates are There?
Assuming the affiliate program you’re interested isn’t brand spanking new, then it should have a track record. And if it does, I wouldn’t be interested as much in total sales but in how many different affiliates there are actually promoting the program.
Sales figures you really can’t verify — practically-speaking the merchant can pretty much give you any number it pulls out of a hat.
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Posted in Blogging, Business, Online Publishing | No Comments »
Monday, March 24th, 2008 |
Here’s another good piece we ran a ways back. Time for a refresher. Dina’s advice, by the way, is good for all freelance writers, not just copywriters. — EES
Article by Dina Giolitto
Are you a freelance copywriter working from home? If so, you’ve probably been on the project bidding war sites, like eLance. You’ve probably seen ads like this:
“Need 50 Articles Ghostwritten. 500-800 Words. Budget: $250-$500. Timeframe: one month.”
“How insulting!” you think to yourself, and yet sheer curiosity lures you to the bidding area. What do you see? Lowbrow bidders losing their minds… chomping at the bit for this embarrassing offer: “Bid: $500.” “Bid: $300.”
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Posted in Business, The Job | No Comments »
Friday, March 21st, 2008 |
PREVIOUSLY: Intro - Make a Purchase
Test #2: Who’s Running the Show? (Network vs. In-House)
Some programs are run independently, in-house so to speak, by their owners. This simply means they’re in charge of and responsible for everything: providing you with support/services; tracking your transactions; paying you, etc. There’s no shortage of examples of these independent in-house programs.
Many others join and rely on an affiliate network — a service they pay to manage all that good stuff — while the merchants themselves focus on, well, running their businesses (presumably what they know how to do instead of futzing around in unfamiliar territory). Three well known networks are Commission Junction, LinkShare and Shareasale.
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Posted in Blogging, Business, Online Publishing | No Comments »
Thursday, March 20th, 2008 |
Now that we know there is a dirt cheap, automated in-house solution for processing payments and delivering your downloadable ebook to customers (see yesterday’s post), this then begs the question: Why bother with an external third-party service like PayLoadz, ClickBank, E-Junkie, CafePress, Lulu and the others I know are out there but I’m getting too old to remember?
A couple of reasons jump to mind immediately.
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Posted in Business, Online Publishing, Self-Publishing, Tools, eBook Publishing | No Comments »
Wednesday, March 19th, 2008 |
One of your fellow wordpreneurs Akemi Gaines, publisher of the Yes to Me site, recently asked me: “Do you recommend any ebook delivery company? I currently use PayLoadz because I saw some recommendations for them, but I’m not quite happy with their customer service.”
Thanks for asking, and I’m sure many readers are thankful as well since, without a doubt, year in year out this “How do I handle online payments and automated delivery of ebooks I sell” question in its various guises is the most frequently asked by ebook wordpreneurs.
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Posted in Business, Online Publishing, Self-Publishing, Tools, eBook Publishing | 5 Comments »
Tuesday, March 18th, 2008 |
Relatively short, but you really can’t help but feel that Ms. Martin has managed to compress a whole book on ebook pricing and marketing strategies into this single article. Good job! Worth going through quickly, even if you think you already know everything there is to know about pricing books. — EES
Article by Karen Martin
You’ve written and compiled an ebook. Now you have to decide how much to charge for it. Finding the right price is essential to the success of your product. If you charge too little, people will think it’s of little value, and they won’t purchase it, or even it they do buy your book, you will have to sell thousands of copies to get to the point where you can begin to see a profit. If you price it too high when compared with your competition, you will find yourself steadily lowering the price, which will cause you all kinds of new problems in the future. For example, if you sell your ebook at first for $39.99, and later reduce it to $24.95, don’t you think the people who bought it for $39.99 are going to be pissed?
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Posted in Business, eBook Publishing | 2 Comments »
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