Continuing on with the “preexisting content” line of thinking, let me bring in a new-ish concept that’ll be quite important to keep in mind, since I suspect it’ll play a major role in most EGAD ideas and schemes I’ll be coming up with.

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The concept is authority. It is squarely based on Google’s use of the term “authority site” to identify a website that Google has determined is an “authority” and is influential in its particular subject matter or niche. There’s no mystery to this: It’s largely based on the amount of traffic a site gets — more traffic, higher authority.

We’ve become aware of this for SEO purposes — as far as Google’s concerned, a link to your site that isn’t from an authority site is pretty much next to worthless; but get a linkback from an authority site, and good things will happen. Some webmasters have cried foul, but if you think about it, no one’s really stopping you from creating a whole bunch of worthless crappy throwaway freebie sites and blogs that all link back to your main site, all in an effort to simply game the search engines. Hence the authority site concept to end all that nonsense.

Neither here nor there. What is here for our purposes is the authority moniker, which I have now adopted to identify “other people” — blogs, websites, authors, blah blah blah — in your industry or niche. But people of influence, preferably recognizable influence… or at the very least, folks who’re working hard at trying to get to that level of influence (the wannabes).

So, know that that’s who I mean whenever you see authority or authorities from here on in.

Which leads to this second EGAD idea: Ask to reprint old, good posts from authority blogs. Shouldn’t be too difficult to come up with a bunch of really good, topically related posts you can put together into a truly useful and informative ebook. They get publicity, linkbacks, you get content for your ebook.

NOTE: Instead of reprinting full posts — which some authorities may not agree to — you could do excerpts.

— EES

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Related posts:

1. EGAD #4 – Reprint Authority Book/eBook Content
2. EGAD #10 – Do an Authority “Group Interview”
3. EGAD #12 – Convert Authority Website Content