Teachpreneur: Basic Overview and Product Development
Now we get to the juicy stuff: my on-going “notes” on whatever publishing projects I happen to be working.
Let’s start with this one: Teachpreneur.com.
The concept’s pretty straightforward: produce and sell “how to make extra money” ebooks, specifically for schoolteachers looking for ways to make supplemental income. Mainly ways to do it online.
The basic logistical work areas are fairly standard, I think, nothing out of the ordinary or even new:
- Product development (Ebook production)
- Ecommerce/Sales
- Promotion and Marketing
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Product Development
Since the “products” are ebooks, this area’s the easiest production-wise. At a minimum, only two software applications needed:
- Word or text processor (e.g., Microsoft Word)
- PDF creator *e.g., Adobe Acrobat)
I like using MS Word for this because of its powerful built-in document formatting capabilities — some folks get it as a bundled freebie (as part of MS Office) with their computer purchases to boot. MS Word’s not a requirement, since one can pretty much use anything one’s comfy with nowadays, even HTML, for pumping out ebook source documents.
On a small aside, I actually used to produce ebooks with an HTML editor way back when. Acrobat does a bang up job importing webpages and converting them — layout, images, links and all — to PDFs. MS Word brings way more to the toolbench, but I’d really have very little to whine about if required to do ebooks with HTML today.
For the PDF creator, I use 100% authentic Adobe Acrobat. But probably only because I’m a long-time registered user. Expensive thingie, this Acro. If starting from scratch today, I’d likely try free PrimoPDF first. See if it does everything I want to do — and from the looks of it, I think it can do everything I want — or, at the very least, have enough there that I can make do with.
There’s a third software category I think a lot of ebook publishers tend to forget until the end of the product development cycle: graphics applications like Adobe Photoshop. Mainly for ebook cover design. This subtopic probably will be better served in a separate post… stay tuned for that, as well as more “notes” covering the other areas mentioned above.
— EES
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