How to Get High Google AdWords Click Through Rates (CTR)
Unedited Guest Article by Matthew Connors
Making money online is based around identifying customer demand and delivering solutions to those customers. Google AdWords is one of he fastest and most effective methods of delivering customers to your solutions so that you can make money online.
Unfortunately many amateur Internet marketers fail to make money online because they lack the skills to get high Click Through Rates (CTR) on their Google AdWords.
The importance of achieving a decent CTR in any AdWords campaign must not be under estimated. A high CTR will immediately give you traffic to test the functionality and viability of your marketing strategies. You will know whether products are in demand. You will get feedback and statistics to help you modify your campaign and begin making money.
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If you are trying to make money online and fail to achieve high enough CTR’s you will have no idea whether your website is functional, whether your sales scripts work or whether your products you are promoting are worth promoting. Having a medium to high CTR is essential as you want to be able to develop your profitable campaigns and throw your unprofitable campaigns as quickly as possible.
The three main causes of a low CTR are poorly written adverts, incorrect bids, and poor choices of keywords. Amateurs generally go through a very long and frustrating process of designing campaigns one after another that do not work, simply because they fail to get a decent CTR.
The solution to poorly written adverts is to do a bit of research first. You need to research your competitors and other high ranking adverts placed in position one to three and see what terms and keywords they are using to inspire good CTR. Simple tips like using capital letters for the first letter of each advert can increase CTR by more then double.
Bidding strategies are one of the most confusing problems facing new internet marketers and when they get it wrong also one of the most costly. Using Google’s free keyword tool is the best option to get estimates of what you will need to bid on particular keywords. It is very effective to bid higher in the first 24hrs and once you have established a decent CTR then lower your bids to the suggested bids, and then lowering them even further and playing with the price to achieve the most profitable mid range advertising positions.
Take note of the last sentence above for a bidding strategy you may want to try to get your campaigns moving along right from the get go. — EES
Your keyword selection should be based on the research you initially conducted to establish that you are worming in an in demand market. Using Google’s keyword tools you can easily establish not only what topics are in demand, but the keyword the customers will most search on to try to find your products. It is imperative that you are bidding on the same keywords the customers are searching with, or you are wasting your time and you will never achieve high CTR or make money online.
The strategies outlined above will certainly help your keyword campaigns to achieve higher CTR’s. This topic alone is very complex and important enough to write 50 articles this length. We simply cannot cover this content within the scope of this article, however we strongly recommend you take a look a product called Commission Blue Print if you need more information on the topic. They have over 14 instructional videos on how to achieve very high CTR and remain profitable.
Matthew Connors publises the Commission Blue Print Squidoo lens where you can learn more about a comprehensive package on PPC and AdWords.
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I have been using Adwords for the last 2 years and i can only say that it increased my online sales by about 20%. The pay per click cost of Adwords is even cheaper than Adbrite. I love Adwords.
Adwords is really good for promoting a product that you want to sell online. It is very important that you geoatarget your intended audience so as to avoid wasting your advertising funds.