Free Word-of-Mouth Tool for Your Blog or Site
You’ve probably seen those small “Share This”-type links on many blogs and sites (like right here, the green thingie all the way at the bottom) that, when clicked on, let you “tell a friend” about a site, article, blog post, etc. For word-of-mouth marketing, they’re excellent…
…if people use them.
Although pretty darned cool visually and technically, there are a few things about them that I don’t think help much with the WOM cause:
- They’re tiny. As far as I’m concerned, that practically means “invisible” except to the most motivated of readers really determined to find some “easy” automated way to share something.
- They can be technically too complicated for less-experienced users. And they just happen to be the folks I suspect are actually the easiest to get excited and talk into sharing a “find” with others. Thank the growing number of sharing methods (email, Twitter, social networks, etc.) combined with space-saving fancy tech for the complications.
Well, then, check this out…
The prominent yet still tastefully-sized box above will likely work much better for generating word-of-mouth. Clicking on the link reveals a number of options written in very-easy-to-understand plain English that most newbies will likely have no problem figuring out.
And for those of you who may want to put this nifty free tool to work on your own blog or site, click in the gray box to get the short code that you can then easily “install” (it’s pretty much just copy-and-paste)… and I did say free, right? Totally.
Implementation is very flexible to boot. You can use it as needed, as I have done here, putting it in articles or posts that you’d really like to bring attention to — you can bookmark this page and return to get the code whenever you need it. No programs to download, plugins to FTP and intrall, etc. etc. etc.
Or, if you’re more technically adept and you’d like this tool to appear on every page automatically (say, at the bottom of every post), blogging platforms like WordPress normally let you add the code to a template (if enough of you ask, I’ll write instructions for how to do this sort of thing with a WordPress blog… just comment below).
For now anyway, I think I’ll use this as-needed. Heck, that way I can put it anywhere within a post and whenever I feel like it. Go ahead and try it out. Support questions/feedback, just comment below. Have fun!
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Eldon, thanks for your review of the Link-To Tool, we appreciate it. You’ve described it well, better than I did.
To add a bit of news, behind the scenes we’re adding code that will allow webmasters to customize the appearance of their Link-To Tool, and should release this shortly.
I don’t use/know WordPress myself, but we’ll cast our vote for a tutorial on adding code to a Wordpress template. If you write the article, we’ll link to it as part of our support to users. I’m sure many will find that useful.
Thanks again!
Phil Tanny
Eldon, the tool sure looks good on your page. I twittered this post: http://twitter.com/WillBontrager
I think it is destined to become a popular thing for web sites, with a feeling that something is missing if it’s not there for site visitors to use.
Will
Eldon, I like it. I vote for you telling us how to add it to a template for a Wordpress blog.
Suze’s last blog post..How to Meditate
Suze, I hear this plugin allows you to add anything to the end of every post in Wordpress. Haven’t tried it myself (use another CMS).
Sorry, here’s the link for that.
http://www.dagondesign.com/articles/add-signature-plugin-for-wordpress/comment-page-3/
Phil
Thanks for the info on the plugin. I’ll check it out. There are, however, many ways to do auto-footers, including doing it on the page templates themselves (preferred, since no plugin overhead).
ees
That’s great Eldon, I look forward to your article. I know nothing about Wordpress myself.
Our interest is to be able to point our users to easy to understand methods of installing our widget. Any info along those lines will be welcome and appreciated here.