Ideally, you’ll want your own website/blog “working” for you and your book publishing promotions/sales. The expense isn’t a killer. Cheap, even (as I mentioned a number of times previously, I get my domains from GoDaddy and use Site5 budget Web hosting).

But, I got to thinking, what if you don’t really want to hassle with one?

No need to get into the reasons why not. Yeah, it’s easy. Yeah, it’s cheap. But maybe you just don’t want one. You just want to write your books and sell them online. And you don’t want to spend any money out of pocket doing it.

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Yup, sure can do. Let’s take a quick look at a few of your available options. These are only the ones that immediately come to mind as I write this; pretty good bet there are at least a few more good possibilities out there. (Know of one? Let us know through a comment below, if you please. Thanks!)

Lulu — A Print-on-Demand (POD) publisher of traditional dead tree books. Customers shop at, buy from and pay Lulu. Lulu prints, binds and ships. Then they send you your share. By the way, Lulu lets you sell ebooks and other digital downloads too!

CafePress — Another POD operation like Lulu. Actually, books are just one of the items that CafePress PODs; the outfit has been around for a while, PODding your designs on merchandise (t-shirts, hats, bags, etc.). Print books are a fairly recent addition to their POD offerings.

Mobipocket — Now owned by Amazon, Mobipocket lets you publish and sell ebooks for reading on their Mobipocket ebook Reader Software. They’ve got a version of the reader for the PC; what you’ll maybe find most interesting, however, is that they’ve also got Reader Software for PDAs, the Blackberry and other portable electronics! Mighty interesting. They even give you the software that will help you create your ebooks in a format they can sell.

You do realize, of course, that you have to drive traffic to your product(s) on these sites to make any sales, not the service. Yeah, there’s “foot traffic,” but just like with regular brick-and-mortar bookstores, despite foot traffic, if your title’s on the shelf and no one’s looking, a sale isn’t exactly very likely, is it? And the service isn’t going to go out of its way to bring attention to you unless your title already happens to be a bestseller.

But there you have it… at least three ways to sell your books online without a blog or website. I’m sure I’m missing a bunch more, specifically in the digital downloads arena. Will let you know when I learn (or remember) more.

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