News to Use 2.4.2008
Advertising Age Search Marketing Fact Pack 2007 [AdAge PDF]
The who, what, when, where of search, and how. Some interesting data: 88.5% of the time people don’t pay attention to PPC adverts, making clickthrough rate just 11.5% overall. Small? Not when you consider that there are 2,500 searches performed per second in the US. Get more interesting search marketing-related figures from the PDF.
Wednesday Best Email Day [Marketing Charts]
The best day of the week to send email is Wednesday, according to the most recent eROI benchmark study of email-campaign clickthrough and open rates.
Traffic to Diet Sites Up 32% [WebProNews]
Many Americans went online for help with their resolutions of losing weight. The numbers should have plummeted by now, but the cycle is predictable (for you Internet marketers to make note of): diet searches are highest by the new year, lowest by Thanksgiving.
2007 The Year in Spam [SpamStopsHere]
Spam accounted for 95% of all email traffic in 2007, and spammers grew increasingly brazen and diverse in their attack strategies.
Wikia Set to Carve a Slice of Search Pie [LA Times]
Wikia Inc., the Internet company started by Wikipedia co-founder Jimmy Wales, opened its search engine to the public and is seeking a 5% share with its open-source engine.
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