News to Use 12.11.2007
The Big Changes in Wedding and Environmental Magazines [AdAge]
Surprisingly, the fastest growing segment of the print magazine market from 2002-2007 was wedding magazines. Even more surprising, despite growing attention and interest, the environmental magazine segment has experienced one of the industry’s steepest declines. Go figure.
Japan’s Bloggers: Humble Giants of the Web [WashPost]
Compared to the English-speaking world, the Japanese have gone blog wild. They write Web logs at per capita rates that are off the global charts.
Newspapers Hope for Online Growth in ‘08 [AP]
Newspaper publishers, entering 2008 with some of the worst economic conditions in many years, said they hope to bring even more readers — and ad spending — to their websites with expanded offerings of news, advertising and video.
Online Marketing Budgets Set to Increase [WebProNews]
60% of B-to-B marketers plan to increase their marketing budgets next year, according to BtoB’s “2008 Marketing Priorities and Plans” survey. The largest budget increase will be in online marketing, with 79 percent of marketers.
Young Europeans Prefer Internet to TV [Breitbart]
In a poll of 10 European countries, results show young Europeans prefer the Internet over television, and nearly half say they watch less TV because of surfing the Web.
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