News to Use 12.03.2007
Forget Facebook. Search Ads are the Revolution [AdAge]
Unlike social ads and most other types of advertising, search is something people want rather than something that gets in the way.
Looking to Extend Online Reach? Try a Vertical Ad Network [AdAge]
Media giants Including Lifetime and Martha Stewart use partnerships to offer larger targeted audiences.
Net to Become Third Biggest Ad Medium [Guardian]
The Internet is set to overtake magazines to become the world’s third largest advertising medium in 2010.
Widgets Make a Big Splash on the Net [USAToday]
Millions of Facebook and MySpace members use these “mini-applications” that people can download and paste on their personal blogs or social-networking sites.
Yahoo and Adobe Team Up to Put Online Ads in PDFs [InfoWorld]
Yahoo and Adobe are partnering to allow publishers to run dynamically generated ads on PDF files posted on the Web or distributed via e-mail, opening up a new frontier in online advertising.
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