News to Use 11.27.2007
Expected Rise in Paper Costs Leaves Publishers Shuddering [Advertising Age]
Magazine publishers are already facing way too many rising costs. But the seemingly mundane budget line for glossy paper is suddenly the one everyone is worried about.
Google Magazine? [TechCrunch]
Is Google going into the custom, printed magazine business? Interesting.
One More Thing Cellphones Could Do: Replace Wallets [USA Today]
Instead of reaching for your wallet in the next few years, you’ll be able to pull out your cellphone and wave it over a scanner to make a payment.
Ten Lessons for Marketers Using Viral Videos [Advertising Age]
Nalts, popular YouTube video creator, shows you how to help your brand thrive online.
WSJ.com Must Tread Carefully if it Nixes Paid-Subs Model [Mediaweek]
The Wall Street Journal’s website, WSJ.com, one of the only successful, subscription-based publications on the Internet, will soon become free.
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