News to Use 11.18.2007c
Brijit Cuts Magazine Pile Down to Bite-Size Pieces [WashPost]
Brijit, a website that creates 100-word abstracts of articles from dozens of magazines and rates them, aims to be “everyone’s best-read friend.”
More Readers Trading Newspapers for Websites [NYT]
The circulation declines of American newspapers continued over the spring and summer, as sales across the industry fell almost 3 percent compared with the year before. The drop reflects the growing shift of readers to the Internet, where newspaper readership has climbed, and also a strategy by many major papers to shed unprofitable or marginally profitable print circulation.
Poll Finds Nearly 80 Percent of U.S. Adults Go Online [Reuters]
Four out of five U.S. adults go online now, according to a new Harris Poll.
Publishers Eye Ways to Hire, Retain Talent [MediaWeek]
Speakers at the American Magazine Conference say magazines are behind on integrated marketing, need to catch up to consumers’ online habits and their websites are dwarfed online by the bigfoots of the digital world… and they need to do something or risk failing to attract or keep the talent they need to compete.
Publishers See a Way to Track Their Content Across the Net [NYT]
A young company called Attributor has developed software that identifies an electronic “fingerprint” for a particular piece of material — an article, a picture, a video. Then it hunts down any place across the Web where a significant chunk of that work has been copied, with or without permission.
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