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Yesterday, I introduced you to the AdSense-Deluxe plugin for WordPress that lets you very easily manage and control your blog’s Google AdSense advertisements.

But AdSense surely isn’t the only thing I use it for.

If you look at the plugin publisher’s website, the plugin’s documentation or what I usually call its “backroom” or “control panel” administrative interface, you’d think that AdSense is all it’s good for. Not so.

Again, here’s what I said yesterday about what it does:

“It lets me maintain a ‘database’ of sorts of the various snippets of JavaScript code that can be inserted into a blog page to display AdSense advertising. Each snippet of code is uniquely identified by what I call an anchor name. To display that ad in a post, you simply insert an HTML comment with the uniquely formatted anchor name. The plugin will automatically insert the corresponding JavaScript stored in its database wherever it sees the anchor name in your post.”

Now here’s where it gets interesting: No one said you can only insert AdSense code. If you’ve got some code you want to replicate throughout your site on posts and pages where you’ve placed the appropriate anchor text, you can use AdSense-Deluxe to do the job…

…such as to, say, display banner advertising. Any banner advertising. Such as the ones you get from affiliate programs and affiliate networks like Commission Junction, LinkShare and Shareasale.

At the bottom of every post, for example, you could put anchor text to represent the place where you want to run standard 468×60 advertising banners. In the anchor’s corresponding record in the AdSense-Deluxe control panel, all you need to do is place code to display a 468×60 banner, and that banner will then appear on all the pages throughout your blog where you’ve placed that anchor text.

As you can see, the tool now has absolutely nothing to do with Google AdSense. Although I mainly talk about using it for its advertising utility (obvious application and easiest for us all to comprehend), this kind of code insertion can prove to be quite powerful for a wide variety of uses. Bet something will come to you eventually now that you’re aware of it!

But in the meantime, here are a few more advertising examples of this tool in action for online/blog publishers.

• Expanding a bit on the 468×60 banner example, you can now start selling time-based banner advertising “throughout the site” direct to advertisers. Say an advertiser pays you to run his ad for a month. All you do is insert that advertiser’s banner code in the corresponding record in the plugin’s database. The advertiser’s banner will now appear throughout your site, where you’ve placed the 468×60 anchor.

When the month’s up, simply put in the next paying advertiser’s code, or affiliate program banner code, etc. This plugin makes it dirt easy to manage all kinds of advertising on your blog!

• You can begin planning ahead and start putting “for future use” anchors in your posts, even before you need them. Since these AdSense-Deluxe anchors are placed within HTML comments, readers and site visitors can’t see them. But they’re there, ready for use and code insertion, just waiting for you to figure out what to do with them.

For instance, instead of just having banners at the bottom of posts, you foresee a time when you may periodically place a small banner in the middle of posts, in between paragraphs.

But you don’t know what to run there yet. So, in the meantime, you simply place unique anchors in the middle of all posts, where they stay, lurking and invisible. One day, an advertiser approaches you asking for special placement for his 200×200 banner for a 2-week campaign, something he’s willing to pay more for.

Easy… you already have the anchors! All you do is enter the advertiser’s banner code in the appropriate plugin ”backroom” record! At the end of the 2-week run, simply take out the advertiser’s code, and everything will return to normal again (regular posts sans body advertising).

Comment below if you come up with any more creative ideas on how to put this baby to work. Have fun!

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