What to Charge: Consider Multiple Billing Rates
Is it really fair to just have one hourly rate? After all, I would imagine that you’d be measurably more productive writing on a subject you’re an expect on as opposed to the very same hour spent struggling with something you know very little about.
Which is why some writers have adopted multiple billing rates.
Take fictional ”Danielle” as an example. She’s a very experienced computer software manual writer and can pump them out rapidly. Namely because her expertise in this market and subject insight help her organize her manuals in ways that let her not only work them quickly but also give end users a really useful end product. Intangible, but very real, qualities. So she charges $100/hour for this work.
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She also writes business white papers, reports and articles. Although she has less experience with this market, and she’s not quite as fast since she often finds herself needing to do lots of external research, she still does very respectable work and charges $75/hour to do it.
Danielle has, however, decided to branch out further and do some medical writing. But since she’s so new at it, she spends a lot of time to finish projects as she learns the ropes. For that reason, she charges $50/hour to do this work, at least until she has improved enough to be able to raise her rates.
If you’re having a difficult time pegging down a single, fair hourly rate that covers all the different writing work you do, maybe it’s because what you really need to be working with are multiple rates.
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