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If you’re looking for a cheap, relatively brief but good why/what/how ”guide” on publishing and selling ebooks online (at least one way to do it), you’ll want to take a look at Jon Leger’s $7 Secrets. But really, if all you want is to learn the basic concept to get you going, save your $7 — here’s the gist:

1. Write a short, special interest ebook.
2. Publish as an Adobe Acrobat PDF
3. Sell directly as a download online, through your website, for a cheap price (e.g., $7)
4. Repeat steps as often as you feel like it.

That’s it, Grasshopper. Jon’s main point here is that good things will happen when you bring the price down to no-brainer levels. And he’s got a point. Especially when you consider that he calls the products reports, not ebooks.

Critical, I think. Crux: The product is way easier and faster (not to mention cheaper) to pump out.

I don’t recall Jon mentioning this, so I guess the following observation’s mine: If the topic’s good enough for a special interest article, it’s good enough as a low-cost infoproduct. Maybe with just a bit more elaboration, but only minimally (not much more, in other words).

Here’s one of mine, for example — GolfIncome: eBay. Very niche. I could have covered the basic idea in an article. But here it is, an instant download infoproduct selling online for $7.95 (you don’t have to price your stuff at $7 obviously; go higher or lower as you see fit). Heck if I’m getting rich off of it, but it’s selling steadily, and for what it cost me, it’s made a profit. Not to mention the fact that it’s still selling.

Think you can write 10, 20, 50 or even 100 or more special interest articles a year? Doable. So what’s stopping you from producing and publishing a whole bunch of direct sale infoproducts in that same time frame?

Exactly.

That, Grasshopper, is the gist of Jon’s $7 Secrets. If you’ve got the tech skills (and I suspect, anyone who’s already blogging or webmastering does), go take this basic idea and run with it.

Now Jon of course covers a few more things in detail in the book besides the basics (such as using cheap or even free reports as lead generators, and/or as a loss leader of sorts to promote and sell a more expensive backend product), so if you’re not too keen on figuring that stuff out on your own, the book’s indeed worth a closer look…

…but what I think makes the book a killer buy is that Jon gives us PHP scripts to use with our websites and Paypal to not only handle the whole ecommerce end of things, but also run an “affiliate program” of sorts to help us promote our stuff! These are the scripts I’m using on GolfIncome. I’m far from a novice at this and could have pulled together all the tech resources needed to do something similar — not exactly the same, but close enough — but why bother? Jon’s just given me everything I need for only 7 freaking bucks.

Regardless, you don’t need the scripts of course. You want to pound away at it your way, I’ve given you the idea (generic business plan, really) above. Good luck!

P.S. Oh, tell me if you do publish anything this way (whether you’re using Jon’s scripts or not). I’d be interested in keeping tabs on your progress and success!

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