Top 7 Techniques for Generating Ezine Subscribers
BY ADAM DAVIS
Imagine you are sitting at home relaxing reading a book and sipping on ice cold lemonade, your friend calls you up to tell you about a new product on the market. You can’t help but get excited because you know your subscribers will be interested!
After signing up for the product’s affiliate program you send a recommendation of that product to your subscribers and instantly net yourself some cash just by pressing the SEND button! Not only that but your customers actually say “Thanks for pointing me in the right direction!” Does this sound like fun to you?
If it does then keep on reading, as this is the Number 1 marketing strategy you need to implement to be continuously successful online.
Start collecting email addresses today.
Even if you don’t have a website up and running I want you to call everyone you can think of who would be interested in your niche and write down their email addresses (this doesn’t mean calling up people in the Yellow Pages and asking them, unless you enjoy having people scream in your ear of course).
Below are my Top 7 Techniques to boost your opt-in rate starting with the most obvious.
1. Place a “Subscribe to My Newsletter” at the top, side and bottom of your webpage, even your articles and copy should have a mention of your newsletter in them somewhere. This may seem obvious but it is surprising how many people have newsletters but only promote them on their home page.
2. Fulty describe the benefits to subscribing to the newsletter. Rarely do people sign up without knowing what’s in it for them. For example, you could write “Subscribe to my free newsletter to learn all the latest cutting edge secrets and techniques for building a castle out of cards.”
3. Give your visitors an incentive to sign up, like a free ebook or a discount on products. Nothing works better than an incentive. Give your subscribers something free only after they have confirmed their email addresses. Make sure your incentive is related to your niche (there is no point giving someone a discount on cars if you sell dog shampoo; there’ll be a good chance they just want the discounted cars, not your dog shampoo).
4. Place a Privacy Statement next to the sign up box for security-conscious visitors who come to your site. This reassures them of what you intend to do with their contact details and will also show that you respect your subscribers’ privacy.
5. Use Viral Marketing strategies to turn one subscriber into five. This is simple: Give subscribers something for free (or a further discount on a product or service) if they refer four of their friends who may be interested in the newsletter as well. Suddenly you have turned one subscriber into five!
“Why five?” you ask?
Well I have tested this and have found that people often have more than one email address and they (thinking they’re so smart) type them in instead of the friends’ addresses you want. Trouble is the average person only has one or two email addresses. So after they type in their own, they are then forced to come up with real friends’ addresses for the last 2 o 3.
6. Co-Registration Partners are a fantastic way to build a subscriber list! All you need to do is search on Google for webpages that are thematically similar to yours, email the owner and propose a co-registration partnership. Basically, when someone uses your subscription form, you add checkboxes underneath that ask if they wish to sign up for your partners’ newsletters as well. Your partners do the same with their forms. Remember there is no such thing as a competitor on the Web, just potential joint venture partners!
7. Pay a Co-Registration Service to generate subscribers for you in exchange for cash. My personal recommendation is Nitro List Builder; the only problem is the subscribers aren’t top quality and you have to be prepared to spend some cash. There are ways of making this list warm up to you, but I’ll dive into that in a future article.
After implementing these techniques I can guarantee you plenty more subscribers. I can not stress to you how important building a list is for your website. Have a great day!
Adam Davis is an Internet marketer based in Australia, he has been selling online for 2 years. Only 17, he sold his successful e-commerce business to focus on helping other people effectively market their products and services on the Internet through 1st-For-Internet-Marketing.com.
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One Response to “Top 7 Techniques for Generating Ezine Subscribers”
By Joan Stewart, The Publicity Hound on Dec 19, 2006 | Reply
Here are two of my favorite ways to generate ezine subscribers:
–Post articles to article directories like EzineArticles.com. Editors and publishers come to these directories looking for content, and you never know where your articles will start showing up.
–The box that bounces down from the top of my website at http://www.PublicityHound.com at least tripled sign-ups for my ezine. It’s actually HTML coding that lets the box bypass pop-up filters. And it’s the first thing visitors see when they land on my homepage.