Pack Your Copywriting Business with New Clients Fast by Using this Simple Secret
BY MICHAEL SENOFF
If you are a copywriter who wants to start attracting dozens — even hundreds — of new leads and clients, then this article will show you how.
This may sound over simplified (or complicated, depending on your work ethic) but the key to attracting copywriting clients is to simply write a book on the subject.
In fact, Joe Vitale in his book The 7 Lost Secrets of Success told the story of how Bruce Barton (one of the founders of the famous ad agency BBDO) once wrote a book about advertising and business. And how, after the book was published, their ad agency was flooded with new business almost overnight. People “all of the sudden” wanted to hire Bruce Barton — the guy who wrote the book they had just read — to do their ads. And BBDO made a lot of money, and got some extremely big accounts as a result.
Now, I’m not saying you will have the same success as Bruce Barton. But having a book out there that demonstrates your knowledge and skills will do more for your credibility and perceived value as a copywriter than any amount of portfolios, testimonials or bragging will ever do.
And realize that writing a book doesn’t have to be a hard, drawn out process. You can do the same thing, get the same effect, by having someone interview you about the subject, putting the interview on CD and having the transcripts typed up into a “book.”
The key is to give good information in a format people can easily access.
You do that, and you get it in enough people’s hands, and you will start to find people coming from all over wanting to hire you, and only you.
Michael Senoff is a sought-after Internet marketer, interviewer and business coach with more than 50,000 students on four continents. For a limited time he is giving away free over 31 hours of in-depth audio interviews and seminar clips of the richest and most respected copywriters in the world including: Eugene Schwartz, Bob Bly, Brian Keith Voiles, Carl Gelletti, Joe Vitale, John Carlton and Gary Halbert at his site.
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2 Responses to “Pack Your Copywriting Business with New Clients Fast by Using this Simple Secret”
By Jimmy on Nov 5, 2006 | Reply
I would like more information regarding what I need to become a copywriter. I have been educated in music copywiting but that was ten years ago and many things have changed.
Thanks for the input.
jimmy
By Wordpreneur on Nov 5, 2006 | Reply
Hello Jimmy. Good first step hanging around here; a lot of copywriting-oriented articles will be popping up consistently down the road.
The thing about copywriting is that it’s more an art than a science, not to mention that that there are lots of specific “disciplines” under the “copywriting” umbrella, as you probably already know.
You can get formally educated in the field, but we’re assuming you favor a more do-it-yourself approach. So, besides the articles that have and will appear here, definitely see if you can pick up copies of The Copywriter’s Handbook: A Step-By-Step Guide To Writing Copy That Sells and The Online Copywriter’s Handbook: Everything You Need to Know to Write Electronic Copy That Sells, both by Robert W. Bly, to get you started.
Good luck!