How to Use Testing for Breakthrough Marketing Results
Written by Wordpreneur on April 28, 2008 – 10:20 pm -Pretty busy writing something (you’ll hear about it soon!), so I’m still tapping vintage Wordpreneur content. Good thing I’ve assembled a decent collection through the years, with many pieces ageless. Like this one from Yanik, for instance, which manages to pack more than what you’d expect from such a relatively short article. — EES
By Yanik Silver
Advertising is expensive. And it costs you the same amount of money to run an ad (or mail a letter) that brings in 2 customers as one that drives in 20 customers. So that difference is in your ad (or letter).
Let’s say you’ve come up with what you think is a good ad (powerful headline, good offer, sizzling copy, etc.), now you’re ready to test.
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